Akash Mehta: The Inspiring Journey of a British Entrepreneur Redefining Hair Wellness

Introduction

Akash Mehta, a dynamic British entrepreneur and the CEO & Co-Founder of Fable & Mane, represents the modern blend of innovation, heritage, and compassion in the global beauty industry. With a career that bridges technology, luxury, and cultural authenticity, he has emerged as one of the most influential voices in the new wave of conscious entrepreneurship. His story stands as an example of how traditional values can evolve into a world-renowned brand built on trust, transparency, and purpose.

Before stepping into the spotlight as a beauty brand founder, Akash gained deep experience working with prestigious luxury houses. His understanding of digital marketing, brand development, and global business strategy helped him turn Fable & Mane into an international success. But beyond business, his commitment to preserving wellness rituals and supporting conservation causes gives his journey a powerful human depth.

Quick Bio

Early Life and Education

Born and raised in London, Akash Mehta grew up in a household that valued both cultural roots and modern education. His Indian heritage exposed him to traditional wellness practices from an early age, especially the time-honoured ritual of hair-oiling performed by his grandmother. These childhood experiences later became the foundation of his life’s most impactful venture.

Akash pursued a degree in Electrical & Electronics Engineering at Imperial College London. This background shaped his analytical mindset and problem-solving approach, even though his career path would later shift toward marketing and entrepreneurship. His education gave him the discipline to handle complex global operations and the curiosity to innovate in fast-changing industries.

Career Beginnings in Luxury and Beauty

Before founding his own company, Akash Mehta built a successful career working with leading luxury and beauty brands. His early roles focused on digital marketing and communication, areas that were rapidly evolving in the early 2010s. Working with prestigious companies like Burberry, Aveda, and Dior, he developed a strong understanding of global brand storytelling and consumer engagement.

At Dior, Akash played a key role in modernising the brand’s digital presence, connecting a heritage luxury label to a younger, tech-savvy generation. These experiences gave him not only the confidence but also the practical knowledge to later lead his own venture with creativity and purpose. His transition from employee to entrepreneur was built on the belief that innovation and cultural authenticity could coexist in the beauty world.

The Birth of Fable & Mane

In 2020, Akash Mehta joined hands with his sister Nikita Mehta to create Fable & Mane, a brand that celebrates both wellness and storytelling. The concept came from a deeply personal place — their shared childhood memories of hair-oiling sessions accompanied by family fables. The name “Fable & Mane” beautifully combines this dual inspiration: fables representing stories and mane representing healthy, strong hair.

Fable & Mane launched as a hair-wellness brand rooted in Ayurvedic traditions but designed for modern lifestyles. It offered clean, vegan, and cruelty-free formulas, a commitment that aligned perfectly with global consumer trends toward sustainability. Under Akash’s leadership, the brand quickly gained international attention for its balance of science, heritage, and social impact.

Mission, Vision, and Impact

As CEO & Co-Founder of Fable & Mane, Akash Mehta emphasizes a holistic approach to business. The company’s mission goes beyond haircare — it promotes mental and physical wellness through daily rituals. His vision reflects a modern interpretation of ancient Indian wisdom, turning wellness into a meaningful experience rather than just a product.

One of Akash’s proudest initiatives is the Fable Fund, a charitable foundation that supports wildlife conservation, particularly protecting endangered tigers in India. This mission connects the brand’s symbolic roots to a tangible cause, aligning beauty with sustainability. His ability to unite purpose and profit showcases the positive power of entrepreneurship when driven by values.

Growth and Global Recognition

Under Akash Mehta’s guidance, Fable & Mane expanded rapidly from a niche startup to a globally recognised brand. The company secured placements in major retailers such as Sephora and gained strong followings in the United States, Europe, and the Middle East. Consumers and critics alike praised its authenticity, product quality, and meaningful brand storytelling.

The brand’s success also positioned Akash as a speaker and thought leader in the wellness and beauty industries. His insights on digital innovation, brand ethics, and cultural inclusivity have been featured in major events and interviews. Through these platforms, he continues to inspire other entrepreneurs to pursue meaningful, purpose-led ventures.

Philosophy and Leadership Style

Akash Mehta’s leadership is a fusion of creativity, empathy, and discipline. He believes in leading with authenticity — empowering his team while maintaining a clear, values-driven direction. His background in engineering contributes to his analytical thinking, while his cultural upbringing keeps his approach deeply human and story-focused.

As a British entrepreneur of Indian heritage, he often speaks about bridging cultures through commerce. For him, entrepreneurship is not just about building wealth but about creating a legacy that inspires and uplifts others. His leadership philosophy stands out in a world that often prioritizes profits over purpose.

Recent Developments and Brand Expansion

In recent years, Fable & Mane has expanded its product line to include shampoos, masks, and scalp treatments designed for different hair types. The brand’s clean formulas and Ayurvedic inspiration continue to appeal to global audiences seeking wellness-oriented beauty. Akash Mehta remains focused on sustainability, transparency, and cultural appreciation as key pillars of growth.

He has also continued to strengthen the brand’s storytelling element, collaborating with artists, influencers, and conservation partners. His approach ensures that every campaign serves a larger purpose — celebrating diversity, wellness, and responsibility. This evolution has positioned Fable & Mane among the most respected new-generation beauty brands worldwide.

Conclusion

Akash Mehta’s journey from a London-born engineering student to the CEO & Co-Founder of Fable & Mane showcases the incredible potential of passion guided by purpose. His story is both inspiring and instructive, reflecting how one person’s vision can transform traditional wisdom into global innovation. Through Fable & Mane, he has built not only a thriving brand but also a movement that redefines beauty as self-care, storytelling, and sustainability combined.

As a British entrepreneur, Akash Mehta continues to prove that business success can coexist with empathy, culture, and ethics. His leadership represents a new generation of founders — individuals who believe in leaving behind more than profits: a true, lasting impact on people and the planet.

FAQs

1. Who is Akash Mehta?
Akash Mehta is a British entrepreneur and the CEO & Co-Founder of Fable & Mane, a global hair-wellness brand inspired by Ayurvedic traditions.

2. What is Fable & Mane known for?
Fable & Mane is known for its Ayurvedic-inspired hair-care products that combine ancient Indian rituals with modern, vegan, and sustainable formulations.

3. What inspired Akash Mehta to create Fable & Mane?
His inspiration came from childhood memories of hair-oiling rituals and storytelling with his grandmother, which sparked the brand’s unique concept.

4. What is Akash Mehta’s professional background?
Before launching Fable & Mane, he worked in digital and marketing roles at global luxury brands like Dior, Aveda, and Burberry.

5. What is the mission behind Fable & Mane?
The brand’s mission is to promote holistic hair wellness while supporting wildlife conservation through its charitable foundation, the Fable Fund.

6. Where is Akash Mehta based?
He is based in London, United Kingdom, leading Fable & Mane’s international growth and brand initiatives.

7. Why is Akash Mehta considered influential in beauty?
He combines cultural authenticity with global business acumen, creating a brand that’s both successful and meaningful — a model for future entrepreneurs.

Newsb.co.uk