Jens Grede: Visionary Entrepreneur Behind SKIMS and Global Fashion Empire
The Inspiring Journey of Emma Grede's Husband Who Redefined Celebrity-Driven Fashion
Introduction
Jens Grede is a visionary entrepreneur who has transformed the global fashion and lifestyle industry. Best known as the husband of Emma Grede, Jens has co-founded some of the most successful celebrity-led brands, including SKIMS, the revolutionary shapewear company launched with Kim Kardashian. His journey from Sweden to becoming one of the most influential business minds in Los Angeles is nothing short of remarkable.
Through his innovative mindset and strategic collaborations, Jens Grede has proven that fashion is not just about style, but about creating brands that connect deeply with consumers. This article explores his inspiring life, career milestones, and the legacy he is building in the competitive world of fashion and entrepreneurship.
Quick Bio of Jens Grede
| Attribute | Details |
|---|---|
| Full Name | Jens Grede |
| Date of Birth | 1978 |
| Age (2025) | 47 years old |
| Birth Place | Sweden |
| Nationality | Swedish |
| Ethnicity | Caucasian |
| Spouse | Emma Grede (m. 2012) |
| Children | Four – Grey, Lola, twins Lake and Rafferty |
| Occupation | Entrepreneur, Co-founder, CEO |
| Key Companies | SKIMS, Frame, Safely, Khy |
| Father | Kjell Grede (Film Director) |
| Mother | Artist |
Early Life and Background
Jens Grede was born in Sweden in 1978 into a creative family. His father, Kjell Grede, was a respected film director, while his mother pursued a career as an artist. Growing up in this artistic environment, Jens developed an appreciation for design, creativity, and storytelling from an early age.
At the age of 20, Jens made a bold decision to drop out of higher education and follow his dreams. He relocated to London, a hub for fashion and media, to start his professional journey. This decision marked the beginning of an extraordinary career that would later revolutionize how celebrity-driven brands operate.
The Start of Jens Grede’s Career
In London, Jens began working with fashion and lifestyle magazines, immersing himself in the world of branding and creative direction. His talent for connecting culture with commerce quickly became evident, setting him apart in a competitive industry.
In 2003, Jens co-founded Saturday Group, later known as Wednesday Agency, with his long-time business partner Erik Torstensson. This company specialized in brand marketing and helped top global fashion labels with innovative campaigns. This early venture laid the foundation for Jens’ expertise in building powerful consumer brands.
Rise as a Global Entrepreneur
As his career advanced, Jens Grede’s entrepreneurial spirit drove him to explore new opportunities. He co-founded Frame in 2012, a luxury denim brand that quickly gained popularity among celebrities and high-end retailers. Frame showcased Jens’ ability to create products that resonated with a sophisticated audience.
In 2016, Jens supported his wife Emma Grede, who co-founded Good American with Khloé Kardashian. The brand became a trailblazer in inclusive sizing and body positivity, proving that Jens and Emma were a true power couple in business.
Founding of SKIMS – A Billion-Dollar Success Story
In 2019, Jens Grede achieved global recognition by co-founding SKIMS alongside Emma Grede and Kim Kardashian. SKIMS launched as a shapewear brand with a mission to offer inclusive sizing, innovative designs, and high-quality fabrics.
As CEO of SKIMS, Jens led the company through rapid growth, expanding product lines to include loungewear and menswear. By 2023, SKIMS achieved projected revenues of $750 million, making it one of the fastest-growing fashion companies in the world. Today, SKIMS is valued at $4 billion, showcasing Jens’ brilliance as an entrepreneur.
Other Successful Ventures
Jens Grede’s portfolio includes several other celebrity-driven ventures. He partnered with Kris Jenner to launch Safely, a home and cleaning products brand that quickly gained traction.
Additionally, Jens collaborated with Kylie Jenner to create Khy, a trendy fashion brand that appeals to younger audiences. He also co-founded Brady, a sportswear line with NFL legend Tom Brady, further diversifying his entrepreneurial success.
Net Worth and Sources of Income
Jens Grede’s success in the fashion industry has translated into significant wealth. Together with his wife Emma Grede, their combined net worth is estimated at over $350 million.
The majority of his income comes from his stakes in SKIMS, Frame, and other ventures. These brands generate revenue through direct-to-consumer sales, retail partnerships, and celebrity collaborations, making Jens one of the most influential figures in the modern fashion business.
Personal Life of Jens Grede
Beyond his professional accomplishments, Jens is a devoted family man. He married Emma Grede in 2012, and together they have built a loving family with four children: Grey, Lola, and twins Lake and Rafferty.
In 2017, Jens and Emma relocated from London to Los Angeles, seeking greater opportunities for their expanding U.S.-based businesses. They now live in a luxurious Bel Air mansion, reflecting their incredible journey from humble beginnings to global success.
Recent News and Achievements
In recent years, Jens has continued to expand SKIMS globally. The brand has launched men’s collections, opened pop-up stores, and explored opportunities for a potential IPO (Initial Public Offering).
The couple has also made headlines for their impressive real estate purchases, including a $24 million Bel Air mansion. Their growing influence in both fashion and business has positioned them as one of Hollywood’s most powerful entrepreneurial duos.
Legacy of Jens Grede
Jens Grede’s legacy is defined by his ability to merge pop culture with business strategy. By creating brands like SKIMS, he has reshaped how fashion is marketed and consumed in the digital age. His focus on inclusivity, innovation, and celebrity collaboration has set new industry standards.
As an entrepreneur, Jens has inspired countless others to dream big and take bold steps. His story proves that with vision, strategy, and determination, it is possible to create a lasting impact in a competitive global market.
Conclusion
Jens Grede is more than just Emma Grede’s husband; he is a business visionary who has redefined the fashion landscape. From his early days in Sweden to leading billion-dollar companies in Los Angeles, Jens embodies the true spirit of entrepreneurship.
His journey highlights the power of innovation, collaboration, and resilience. As SKIMS and his other ventures continue to grow, Jens Grede’s influence will shape the future of fashion and celebrity-led branding for generations to come.
FAQs
1. Who is Jens Grede?
Jens Grede is a Swedish entrepreneur and co-founder of SKIMS, Frame, and other successful fashion brands. He is also the husband of businesswoman Emma Grede.
2. What is Jens Grede’s net worth?
Jens Grede, along with his wife Emma, has an estimated combined net worth of over $350 million.
3. What is SKIMS known for?
SKIMS is famous for its inclusive shapewear, loungewear, and menswear collections, co-founded with Kim Kardashian.
4. How many children does Jens Grede have?
Jens and Emma Grede have four children: Grey, Lola, and twins Lake and Rafferty.
5. What companies has Jens Grede founded?
Jens has co-founded several companies, including SKIMS, Frame, Safely, and Brady, and is a strategic partner in Good American.
6. Where does Jens Grede live now?
Jens lives in Los Angeles with his family, in a mansion located in the Bel Air neighborhood.
