Anupam Mittal: Inspiring Journey of the Visionary CEO of People Group and Shaadi.com

Introduction

Anupam Mittal is one of India’s most celebrated entrepreneurs, a visionary leader whose daring risks and innovative thinking transformed the online matchmaking industry. Known as the founder and CEO of People Group and Shaadi.com, he is an influential business professional who continues to inspire millions with his resilience, bold decision-making, and unwavering commitment to building in India.

From humble beginnings in Mumbai to becoming a respected face on Shark Tank India, Anupam Mittal has carved a legacy that balances both triumphs and setbacks. His life story is an example of how perseverance, belief in technology, and a people-first mindset can change industries forever.

Quick Bio of Anupam Mittal

Early Life and Education

Anupam Mittal was born in Mumbai on December 23, 1971. Growing up in a supportive family, he was encouraged to focus on education and build a strong work ethic. These values later became the foundation of his professional journey as an Indian entrepreneur and global business leader.

After completing his early schooling in Mumbai, Anupam pursued higher education in the United States. He attended Boston College, where he specialized in Operations and Strategic Management. His exposure to international business practices gave him the confidence and knowledge needed to innovate when he returned to India.

Starting Point of Career

Anupam’s career began at MicroStrategy, a global business intelligence company, where he worked as a product manager. His experience in the corporate world helped him understand how technology could solve everyday problems.

A personal encounter with a traditional marriage broker sparked an idea that would later change his life. Realizing that millions of people were struggling with outdated matchmaking systems, he envisioned creating an online platform that could provide trust, convenience, and transparency.

Founding Shaadi.com – A Bold Move

In 1997, Anupam launched Sagaai.com, an experimental matchmaking site. Two years later, it was rebranded as Shaadi.com, a name that resonated with millions of Indians. This bold step was revolutionary at a time when the internet was still new in India.

Despite early challenges, including skepticism about finding a partner online, Anupam Mittal’s persistence paid off. Shaadi.com quickly became India’s largest online matrimonial platform, helping countless couples find life partners. The brand expanded globally, making it one of the most trusted names in matchmaking.

Growth of People Group and Other Ventures

Under Anupam’s leadership, People Group emerged as a powerful umbrella brand. Apart from Shaadi.com, he founded and invested in ventures that shaped India’s digital economy:

• Mauj Mobile – a pioneering company in mobile content and gaming.

• Makaan.com – a property marketplace that made buying and selling real estate easier.

His vision was not only to build businesses but to empower people. With this philosophy, he positioned People Group as a leader in technology-driven consumer solutions.

Career as an Investor and Mentor

Anupam Mittal is also a respected angel investor. Over the years, he has backed more than 200 startups across industries such as fintech, mobility, SaaS, healthcare, and consumer internet.

Some of his most notable investments include:

• Ola – ride-hailing giant

• BigBasket – online grocery delivery

• Rapido – bike taxi platform

• WhatFix – SaaS-based product adoption tool

• Rupeek – fintech lending platform

Through his investments, Anupam has played a crucial role in strengthening India’s startup ecosystem, providing not just capital but also mentorship and strategic guidance.

Role in Shark Tank India

Anupam Mittal became a household name through his role as a “Shark” on Shark Tank India. His candid advice, sharp evaluations, and empathetic support for entrepreneurs made him a fan favorite.

• In Season 1, he invested approximately ₹5.4 crore across 25 startups.

• He continued to actively participate in Seasons 2 and 3, supporting founders with both financial backing and mentorship.

On the show, he has been recognized for his balanced approach — combining business acumen with genuine care for entrepreneurs. His belief in original thinking and criticism of copy-paste strategies set him apart as a true leader.

Net Worth and Source of Income

As of 2025, Anupam Mittal’s net worth is estimated at ₹185 crore. His primary sources of income include:

• Shaadi.com and People Group ventures

• Angel investments and startup equity returns

• Television earnings from Shark Tank India

• Other entrepreneurial initiatives in digital and mobile businesses

While his exact salary is not public, his wealth reflects decades of consistent entrepreneurship and smart investments.

Awards and Achievements

Anupam Mittal’s contributions have earned him numerous honors:

• Featured in BusinessWeek’s “50 Most Powerful People in India”

• Recipient of the Karmaveer Chakra Award

• Inducted into the TiE Mumbai Hall of Fame (2020) as Outstanding Serial Entrepreneur & Angel Investor

These accolades reflect his role not only as a business professional but also as a change-maker in India’s digital transformation.

Latest News

In recent years, Anupam has been in the spotlight for his outspoken views:

• AI and Startups: Urged founders not to outsource creativity to ChatGPT, stressing the importance of originality.

• Policy Criticism: Spoke against India’s proposed ban on real-money gaming, calling it “moral policing disguised as policy.”

• Commitment to India: Publicly revealed surrendering his US Green Card to stay fully dedicated to building in India.

His opinions highlight his role as not just a business leader, but also a public voice shaping the future of Indian entrepreneurship.

Legacy of Anupam Mittal

Anupam Mittal’s legacy lies in his ability to challenge traditional systems and pioneer digital solutions in India. From online matchmaking to empowering startups, he has consistently proven that bold risks can lead to transformative success.

As the CEO of Shaadi.com and People Group, he redefined how people approach relationships. As an investor and mentor, he has uplifted countless startups. And as a public figure, he has inspired millions with his honesty, resilience, and forward-thinking mindset.

Conclusion

Anupam Mittal’s journey is a story of courage, setbacks, and incredible success. He embodies the qualities of a true entrepreneur — visionary, resilient, and people-oriented. Despite challenges, he turned ideas into reality, shaped India’s digital economy, and became a guiding force for future generations.

His life reminds us that success is not about avoiding failure but about learning, adapting, and rising stronger each time.

FAQs About Anupam Mittal

Q1: Who is Anupam Mittal?
A: Anupam Mittal is an Indian entrepreneur, angel investor, and television personality, best known as the founder of Shaadi.com and CEO of People Group.

Q2: What is Anupam Mittal’s net worth in 2025?
A: His estimated net worth is around ₹185 crore.

Q3: Which companies did he found?
A: Shaadi.com, Mauj Mobile, and Makaan.com under People Group.

Q4: Is Anupam Mittal part of Shark Tank India?
A: Yes, he is one of the “sharks” on Shark Tank India, actively investing in and mentoring startups.

Q5: What is his educational background?
A: He studied at Boston College, USA, specializing in Operations & Strategic Management.

Newsb.co.uk