Xavier Landum’s journey is one of resilience, transformation, and reinvention. From dominating the offensive line in high school football to rising as a powerhouse in the hip-hop world under the name BigXThaPlug, his life story is a blueprint for overcoming adversity and turning passion into purpose.
Quick Biography Table
| Attribute | Details |
|---|---|
| Full Name | Xavier Landum |
| Stage Name | BigXThaPlug |
| Date of Birth | May 12, 1998 |
| Birthplace | Dallas, Texas, USA |
| Nationality | American |
| Ethnicity | African American |
| Accent | Southern / Texan |
| Height | ~5′8″ |
| Weight | ~315 lb |
| Education | Ferris High, Crown College |
| Children | Son (Amar) |
| Marital Status | Unmarried |
| Occupations | Rapper, Entrepreneur |
| Label | 600 Entertainment |
| Estimated Net Worth | $500K–$1.7M (2025) |
Early Life and Background
Childhood Roots and Upbringing
Xavier Landum was born on May 12, 1998, in Dallas, Texas. Raised in a working-class African American family, his upbringing was heavily influenced by discipline and street awareness. His parents played a major role in shaping his character—his father enforcing structure and his mother introducing him to Southern culture and rap.
Growing up in Dallas meant being exposed to both opportunity and hardship. Xavier found balance in football and music early on, using both as creative and emotional outlets. His natural size and strength made him a standout among his peers, especially on the football field.
Education and High School Journey
Landum attended Ferris High School in Texas, where he earned recognition as a top-tier offensive lineman. He stood out not only due to his physical stature—measuring around 6′2″ and weighing over 300 pounds—but also due to his work ethic and leadership on the team. His performance earned him a place at Crown College in Minnesota.
Although he initially planned to pursue a full college education and a future in sports, circumstances soon shifted. Despite showing promise, Xavier’s tenure at Crown College was cut short due to legal complications. This pivotal moment became a turning point in his life.
Football Career and Physical Stats
High School to College Transition
Xavier’s football path was promising. At Ferris High School, he helped anchor the offensive line and protected his quarterbacks with unmatched determination. His strength in the weight room translated to performance on the field—boasting a 325 lb bench press and 455 lb squat.
After graduating high school, he joined Crown College’s football program. At Crown, he continued to play as an offensive lineman and was listed officially at 6′1″ and 330 lb. Unfortunately, his college football stats remain limited, as off-field issues halted his sports career before it could fully flourish.
End of Football and New Direction
His college football stint was short-lived. Xavier was involved in selling marijuana on campus, which led to his dismissal from Crown College. This misstep steered him away from football and deeper into the realities of life in Dallas. However, what seemed like a downfall became the gateway to a new beginning.
Rather than letting the situation define him, Xavier channeled his energy into music. The discipline and determination he learned from football laid the groundwork for his next journey: becoming a rapper and entrepreneur.
Rise as BigXThaPlug in the Music Industry
The Birth of a Music Identity
Transitioning into music, Xavier adopted the stage name BigXThaPlug. He began recording in 2019, using real-life experiences as lyrical inspiration. His voice—deep, gritty, and uniquely Texan—combined with authentic storytelling, immediately caught attention in the Southern hip-hop scene.
His debut mixtape, Bacc from the Dead, set the tone. But it was the release of Amar in 2023, named after his son, that propelled him into mainstream visibility. The album featured hits like “Texas” and “Mmhmm,” which gained radio airplay and viral traction across social platforms.
Business Moves and Musical Success
BigXThaPlug proved he was more than just a rapper. He launched his own label, 600 Entertainment, signing up-and-coming talents and positioning himself as a business mogul. The single “Mmhmm” reached double Platinum status and entered the Billboard Hot 100, further cementing his industry credibility.
In 2024, he released Take Care, which quickly went Gold and expanded his reach beyond the Southern hip-hop niche. Through this journey, Xavier evolved into a cultural figure—merging authenticity with ambition, and never forgetting his roots.
Personal Life and Private Matters
Family and Children
Family plays a major role in Xavier’s life. He’s a proud father to a son named Amar, who often features in his music and public persona. His lyrics frequently reference fatherhood, legacy, and responsibility, showing how his personal life influences his art.
While he is not publicly married, Xavier keeps much of his romantic life out of the spotlight. His commitment to privacy has helped maintain focus on his career and music rather than tabloid noise.
Health, Appearance, and Public Image
Xavier’s physical transformation has remained consistent since his football days. He continues to maintain his strength and presence, now associated more with stage charisma than sports performance. His Southern accent, bold tattoos, and commanding build make him a recognizable figure wherever he goes.
His image reflects both his past and present: a mix of raw, street-hardened experience and polished music industry savvy. He remains grounded in his Dallas identity, frequently representing Texas in his music and lifestyle.
Net Worth and Income Sources
Estimated Earnings and Net Worth
As of 2025, Xavier Landum—BigXThaPlug—is estimated to have a net worth between $500,000 and $1.7 million. This valuation accounts for music royalties, live performances, merchandise sales, and business income from his label.
He reportedly earns anywhere from $20,000 to $50,000 per live performance, depending on the venue and event scale. Additionally, digital streaming revenues from Spotify, Apple Music, and YouTube continue to grow as his catalog expands.
Income Diversification
Beyond music, Xavier is exploring brand endorsements, artist development, and licensing opportunities. His label, 600 Entertainment, allows him to monetize not only his own work but also support and profit from new artists under his mentorship.
His business acumen, combined with street knowledge and creative talent, positions him as one of the most promising artist-entrepreneurs rising from the South.
Latest News and Future Plans
Legal Challenges and Public Reaction
In early 2025, Xavier faced legal trouble once again, arrested in Arlington, Texas, for marijuana possession and carrying a firearm. While such incidents attract media attention, they also highlight the complicated duality between fame and personal struggle.
His legal team continues to manage the situation, and fans have shown overwhelming support on social media. Many view this as another hurdle in an otherwise inspiring comeback story.
What’s Next for Xavier Landum?
Despite the setbacks, Xavier continues working on new music and plans to expand his label’s reach. With upcoming collaborations, potential tours, and a growing discography, BigXThaPlug’s future remains bright.
He has teased a follow-up album and continues releasing freestyles and collaborations with rising Southern artists. The momentum he has built over the last few years shows no sign of slowing.
Frequently Asked Questions
Who is Xavier Landum?
Xavier Landum, known as BigXThaPlug, is an American rapper, former football player, and music entrepreneur from Dallas, Texas.
What is BigXThaPlug’s net worth?
His estimated net worth ranges from $500,000 to $1.7 million as of 2025.
What happened to his football career?
Xavier played college football at Crown College but was dismissed due to legal issues, ending his football path early.
What are his most popular songs?
His hit singles include “Texas” and “Mmhmm,” both of which gained significant streaming numbers and chart recognition.
Is BigXThaPlug married?
No, he is not publicly married, but he is a father to a son named Amar.
